About

 TRIGGER IS DIFFERENT

DATA IS OUR DRIVER. PERSPECTIVE IS OUR STRENGTH.

Trigger specializes hospitality and travel.

We guide independent hotels and resorts both big and small through every aspect of the marketing process, with every action tailored to your specific property goals and aspirations.

From Seattle to Savannah, L.A. to Tulum, and in dozens of markets between, Trigger has a track record of understanding a hotel team’s specific goals, and smashing expectations with our all-star roster of hospitality marketing professionals.

OUR PRESIDENT AND FOUNDER

Andressa chapman

She’s a marketer first.

With a degree in Marketing and Consumer Behavior, Andressa Chapman makes hotel marketing decisions rooted in sound consumer behavior principles first, applying her background and knowledge to each hotel’s specific business challenges.

The result is a higher return for the budget, greater loyalty from guests, and increased profit.

“From my tenure of working with independent hotels as their Marketing Director, I understand the pain of explaining to owners why your team didn’t make forecast, as well as the pride that comes with hitting your numbers.

“I built Trigger as an independent marketing agency for independent hotels. We’re not a marketing agency comprised of people who have never worked at the property level.  We are a team of professionals with independent hotel marketing experience.  We’ve all worked back of house, side-by-side with GMs, Sales Directors, Revenue Directors, and operations teams. We understand seasonality, what influences the marketplace, and how important it is to hit revenue goals.”

 

inspiration without obligation
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How can we help? Contact us for a completely free, no-obligation consultation.

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