About
TRIGGER IS DIFFERENT
DATA IS OUR DRIVER. PERSPECTIVE IS OUR STRENGTH.
Trigger specializes hospitality and travel.
We guide independent hotels and resorts both big and small through every aspect of the marketing process, with every action tailored to your specific property goals and aspirations.
From Seattle to Savannah, L.A. to Tulum, and in dozens of markets between, Trigger has a track record of understanding a hotel team’s specific goals, and smashing expectations with our all-star roster of hospitality marketing professionals.
OUR PRESIDENT AND FOUNDER
Andressa chapman
She’s a marketer first.
With a degree in Marketing and Consumer Behavior, Andressa Chapman makes hotel marketing decisions rooted in sound consumer behavior principles first, applying her background and knowledge to each hotel’s specific business challenges.
The result is a higher return for the budget, greater loyalty from guests, and increased profit.
“From my tenure of working with independent hotels as their Marketing Director, I understand the pain of explaining to owners why your team didn’t make forecast, as well as the pride that comes with hitting your numbers.
“I built Trigger as an independent marketing agency for independent hotels. We’re not a marketing agency comprised of people who have never worked at the property level. We are a team of professionals with independent hotel marketing experience. We’ve all worked back of house, side-by-side with GMs, Sales Directors, Revenue Directors, and operations teams. We understand seasonality, what influences the marketplace, and how important it is to hit revenue goals.”
- Andressa has been honored among the “Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization” by Hospitality Sales & Marketing Association International (HSMAI)
She has been featured in Hotel Business, Long Live Lodging, Asian Hospitality (Part 1, Part 2), The Journal of Digital & Social Media Marketing, Brand Quarterly, Lodging Magazine, Hotel News Now, and she has been featured in an educational video on marketing in a down economy.
She is also a regularly-featured speaker at industry events including HSMAI’s Marketing and Revenue Optimization conferences.
