About
TRIGGER IS DIFFERENT
DATA IS OUR DRIVER. PERSPECTIVE IS OUR STRENGTH.
Trigger is a full-service marketing agency specializing hospitality and travel.
We guide independent and modest-sized hotels and resorts through every aspect of the marketing process, with every action tailored to your specific property goals and aspirations.
From Seattle to Savannah, L.A. to Tulum, and in dozens of markets between, Trigger has a track record of understanding a hotel team’s specific goals, and smashing expectations with our all-star roster of hospitality marketing professionals.
OUR PRESIDENT AND FOUNDER
Andressa chapman
She’s a marketer first.
With a degree in Marketing and Consumer Behavior, Andressa Chapman makes hotel marketing decisions rooted in sound consumer behavior principles first, applying her background and knowledge to each hotel’s specific business challenges.
The result is a higher return for the budget, greater loyalty from guests, and increased profit.
“From my tenure on the hotel side, I understand the pain of explaining to owners why your team didn’t make forecast, as well as the pride that comes with hitting your numbers.
“We built Trigger as an independent marketing agency for independent hotels. We’re not a corporate team allocating your budget toward marketing another property. We understand seasonality, what influences the marketplace, and how important it is to hit revenue goals.
“We work for you.”
- Andressa has been honored among the “Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization” by Hospitality Sales & Marketing Association International (HSMAI)
- Andressa’s writings have been featured in Hotel Business, Asian Hospitality (Part 1, Part 2), The Journal of Digital & Social Media Marketing, Brand Quarterly, Lodging Magazine, Hotel News Now, and she has been featured in an educational video on marketing in a down economy.
Andressa is a regularly-featured speaker at industry events including HSMAI’s Marketing and Revenue Optimization conferences. Join her this February 19-21 at the Hotel Revenue Conference in Seattle!
