Grow loyal guests.
What we do
Social Media Ads
Social Media and Influence
Training and Education
ADVOCATES FOR INDEPENDENT HOTELS
WE TRIGGER YOUR HOTEL’S TRUE REVENUE POTENTIAL
Using a data-driven approach to hotel marketing, Trigger digs deep to find the sweet spot between your specific property and ideal guests, then optimize your marketing resources for maximum reach and conversion of those targeted travelers.
And we don’t stop with hitting revenue goals.
No marketing campaign is ever really over. We bring you guests that will;
- Love your hotel
- Spend money on-site
- Evangelize for your property
- Return again
Now that’s powerful marketing.
Knowledge and Experience
- Andressa was named among the “Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization” by Hospitality Sales & Marketing Association International (HSMAI) and has been published in Hotel Business, Long Live Lodging, Asian Hospitality (Part 1, Part 2), The Journal of Digital & Social Media Marketing, Brand Quarterly, Lodging Magazine, Hotel News Now, and featured in podcasts and an educational video on marketing in a down economy
- We’ve worked in markets across the US and Mexico, including Seattle; Charleston, SC; Augusta, GA; Savannah, GA; New York; Miami; Washington, DC; Washington State; Stowe, VT; Chicago; San Antonio, TX; California markets including Los Angeles, San Jose, San Diego, Palm Springs, and San Francisco; Mexico markets including Los Cabos, Tulum, Playa Del Carmen, and Zihuatanejo
From Our Clients
What they say
“I don’t know what we would have done without Andressa Chapman during the past 18 months. She is absolutely brilliant. Andressa brings a thoughtfulness and attention-to-detail that’s truly unique to her, and she engages in a way that makes you forget she’s not a permanent fixture within your organization or sitting in the office next door. Andressa understands brand, merchandising, leveraging technology and ultimately driving revenues. I could go on and on. She’s been an amazing asset to our team and we look forward to working with her again.”
“Andressa has contributed her knowledge, insights, creativity, and leadership, along with her time, to HSMAI through the association’s Resort Best Practices Initiative for more than six years, and I’ve appreciated every minute I’ve been able to spend with her and learn from her. She is a tenacious, creative, strategic thinker driven by her desire for excellence. And, what’s most amazing about Andressa is her generous and non-competitive approach to moving the needle for all hotels and resorts. Andressa can be counted on to deliver what she promises – she is the utmost professional, and a valued volunteer. I’m personally and professionally grateful to know her.”
“Andressa brings hospitality marketing to a whole new level. She’s a strategist and analyst at heart, but equally she is a big thinker and a doer. Her planning and organization skills are collaborative and exceptional. She builds highly targeted marketing campaigns that are goal driven and can shift tactics on a dime depending on changing revenue needs all in an effort to maximize return for the spend. She’s a tremendous collaborator with the revenue management and sales disciplines as well as operations, and she knows how to get the very best work from our creative and PR agencies. Bring your A game if you’re going to work with Andressa.”
“I have worked closely with Andressa for over five years on a number of very important long-term projects ranging from luxury hotels in gateway cities to beachside resorts. Additionally, Andressa has also brought much value in short-term projects when looking at hospitality assets in suburban, urban and other locations. Her marketing expertise in building independent brands, driving revenue, leveraging technology, creating effective teams, implementing tools to effectively measure ROI and her strategic thinking has consistently led to great results. I heartily recommend speaking with Andressa regarding your marketing needs..”