We are spiraling, trying to catch our breath. Just days ago, I gave advice to hotels on making the most of marketing to fight diminished demand, but with many hotels and resorts forced to suspend operations, that advice is already pretty much out the window. Whether...
The travel industry is reeling from cancellations being attributed to fears surrounding coronavirus. To help offset some of the lost revenue, I’ve put together a few marketing tips to help hoteliers drive immediate leisure bookings. 1. Use your data to get...
Hoodie? Check Rain boots? Check Dutch Brothers non-fat grande latte? Check I’m road-tripping up to Seattle this February 19-21 to teach independent hotel junkies how to drive more direct bookings using their marketing arsenals. Check out the full “official”...
This morning, when I got up to the drive-thru window at a coffee shop I go to pretty regularly, the clerk told me that my coffee had been paid for by the woman in the car ahead of me – she comes in from time to time and likes to pay it forward. This completely...
I was in New York last week for an industry conference. It’s one that I’ve attended for a few years now, and the trip is usually my one and only trip to NY each year. I wasn’t able to get out that much this time – a couple of dinners out with friends was about all,...
My first blog post. Pressure’s on. And I’ll be honest with you, I’ve got nothing. I’m not much of a talker in the first place, so I’m going to be making an effort to update here regularly. But if you stick around, I promise to keep it up. I will say, I find myself...
