We are building major muscle. I’m talking full-on, UFC-type training is happening right now across the industry. Tasks that were once easy – or at least easy in the sense that you’d done it a million times and knew how to stave off potential challenges that...
Industry leaders, including our own Andressa Chapman, took part in a first for the hospitality industry on April 30th– a fully virtual industry conference. Hosted by Long Live Lodging, the LodgingStream conference provided for panel discussions on several timely...
We are spiraling, trying to catch our breath. Just days ago, I gave advice to hotels on making the most of marketing to fight diminished demand, but with many hotels and resorts forced to suspend operations, that advice is already pretty much out the window. Whether...
The travel industry is reeling from cancellations being attributed to fears surrounding coronavirus. To help offset some of the lost revenue, I’ve put together a few marketing tips to help hoteliers drive immediate leisure bookings. 1. Use your data to get...
Hoodie? Check Rain boots? Check Dutch Brothers non-fat grande latte? Check I’m road-tripping up to Seattle this February 19-21 to teach independent hotel junkies how to drive more direct bookings using their marketing arsenals. Check out the full “official”...
This morning, when I got up to the drive-thru window at a coffee shop I go to pretty regularly, the clerk told me that my coffee had been paid for by the woman in the car ahead of me – she comes in from time to time and likes to pay it forward. This completely...
