Fifteen years in the business will get you a lot of friends – many I rarely get to hang out with so much these days. So when Mike Medsker and I discovered we’d be in the same city at the same time, we decided to get together and talk a little shop. I first...
New Year’s Eve is still three months away, but to make the most of the revenue opportunity it can bring, property teams need to jump into action now. Here’s where to start. Set goals at different levels. Maybe your team’s goal is to increase market share in Total...
Giddyup! I’m tickled to be a presenter at the 2018 HSMAI Revenue Optimization Conference in Houston June 19-20, speaking on the topic of Closing the Marketing Gaps for Performance Optimization: It’s a match made in heaven, so why aren’t more hotel management...
If you’ve been following along in the Notebook here, you’ve seen that I’ve become a little obsessed with visiting national parks and forests. Since Jason and I moved to the west coast a couple years ago, we’ve gotten six parks under our belts including Olympic...
Inspiration for the next big getaway comes from the least expected places. Did I ever think I’d find ideas for my next travel adventure from a clothing company? No. That’s where I found it, though. After a pretty successful birthday outing to the Willamette National...
Digital personalization is making its way to the industry mainstream. Finally. Personalizing web content to the user is no easy task, and it doesn’t come cheap. Done properly, though, it can reap big rewards. When I was Marketing Director at Wild Dunes Resort, we...
