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Dispelling Rev Mgt + Mkt Myths with Mike Medsker

Dispelling Rev Mgt + Mkt Myths with Mike Medsker

Fifteen years in the business will get you a lot of friends - many I rarely get to hang out with so much these days. So when Mike Medsker and I discovered we'd be in the same city at the same time, we decided to get together and talk a little shop. I first came to...

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Cheers! 5 Things to Do Now to Optimize New Year’s Eve

Cheers! 5 Things to Do Now to Optimize New Year’s Eve

New Year’s Eve is still three months away, but to make the most of the revenue opportunity it can bring, property teams need to jump into action now. Here’s where to start. Set goals at different levels. Maybe your team’s goal is to increase market share in Total...

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xoxo for the North Cascades

xoxo for the North Cascades

If you’ve been following along in the Notebook here, you’ve seen that I’ve become a little obsessed with visiting national parks and forests. Since Jason and I moved to the west coast a couple years ago, we’ve gotten six parks under our belts including Olympic...

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Out Of The Office, Into The Woods

Out Of The Office, Into The Woods

Inspiration for the next big getaway comes from the least expected places. Did I ever think I’d find ideas for my next travel adventure from a clothing company? No. That’s where I found it, though. After a pretty successful birthday outing to the Willamette National...

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Getting Personal Online (Link to Webinar)

Digital personalization is making its way to the industry mainstream. Finally. Personalizing web content to the user is no easy task, and it doesn’t come cheap. Done properly, though, it can reap big rewards. When I was Marketing Director at Wild Dunes Resort, we...

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Walking the Tightrope

Walking the Tightrope

OTAs... As a hotel marketer, I love to loathe them. They claim to be partners to hotels, but I claim they steal potential guests from hotels and they make a hotel’s marketing budget less efficient, among other things. As if hotels aren’t giving up enough by...

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Out of Office

Out of Office

Jason and I took the day off yesterday to celebrate his birthday with a hike in nearby Willamette National Forest in the Cascade Mountains. It’s about an hour or so east of Eugene and an easy – and pretty – drive. So we packed a lunch, put on our hiking shoes, and...

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Buzzworthy

Buzzworthy

Postings have been sparse lately, and that’s because I’ve been a busy little bee with work and a little writing here and there. Weekdays are full of conference calls and task lists, and the weekends have quickly become monopolized with hunting for the perfect plot of...

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The Sweetness

The Sweetness

Life’s little happiness comes in all types of packages. This week I received a sweet surprise – a thank you gift from a client. I’m considering it my very first Valentine of the season. I’ve been working for Lansdowne Resort for about five months now while they find...

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Oceans of Possibility in 2015

Oceans of Possibility in 2015

Earlier this week, I had the honor of attending a Destination Hotels sales and marketing conference at Terranea Resort, one of the 45 hotels and resorts Destination manages across the US. The property is celebrating its 5th anniversary, and what a difference five...

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Stepping Into the Non-Profit World for OSLC

Stepping Into the Non-Profit World for OSLC

Hospitality marketing has been my bailiwick for the last decade or so, but when the team at the Oregon Social Learning Center approached me last spring to help them build a new web site, I jumped at the opportunity. OSLC is a non-profit agency dedicated to conducting...

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Last Stop on the Oregon Trail

Last Stop on the Oregon Trail

It’s been a few days since my last post, and we’ve packed a lot into that time. We’d officially arrived in the Pacific Northwest when we crossed the state line at Spokane. We stayed one night in civilization at the Davenport Hotel before heading into the forest of...

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Mad Crush on Montana

Mad Crush on Montana

Here’s the decision I’ve made: If this Oregon thing doesn’t work out, I’m headed to Montana. Jason can come if he wants. I love this place. We arrived Friday night after a later start than we wanted. We had a 7+ hour drive to our stop in Montana. We’d go through some...

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Little Treasures from South Dakota

Little Treasures from South Dakota

The last few days have been jam-packed, and I'm a little behind in my posts. Going through all the photos from South Dakota (Thursday – Saturday) was a pretty daunting task. I took a decent stab at it, though, trying hard along the way to make sure I wasn’t going to...

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Prairieland in Photos

Prairieland in Photos

Night-before-last we stopped in Bennington, Nebraska - just over the state line. The town is about 20 miles northwest of Omaha, and I’d booked us in a BnB there.  We pulled up at the house around 7pm and were welcomed by Gordon and Linda Oft – proprietors all around...

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rolling through the heartland

rolling through the heartland

We’ve loved driving through Iowa. We stopped overnight in Iowa City – home of the University of Iowa - and got to take in some of the sites. It’s definitely a college town, which in this case amounted to good food and shopping. Photos from the last couple of days......

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Family First

Family First

I announce the start of this great venture west then there’s radio silence from my end for a few days, but for good reason. We’ve been spending the last few days getting in quality time with family. We drove from Charleston to Easley, SC, to stay with Jason’s parents...

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Day 1 – Exit Strategy

Day 1 – Exit Strategy

We’ve driven 3.5 hours on a 3,000 mile journey. Progress. Jason and I have unpacked our suitcases here in Easley, SC, where we’re visiting family for a few days before we strike out for Ohio then Iowa. In the meantime, here are a couple shots from moving day....

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Due West

Due West

Tomorrow marks the end of a ten year run of life in Charleston, SC. The hubby and I are setting out on a new adventure in the Pacific Northwest. Charleston will always be our first love. We moved here from Philadelphia when Jason finished grad school. It’s close to...

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Show Off – New Skills and a New Project

Show Off – New Skills and a New Project

Destination Hotels & Resorts recently picked up Town and Country Resort & Convention Center in San Diego, and I’m thrilled to be helping transition the property into the collection. Boasting nearly 1,000 guestrooms and over 200,000 square feet of meeting and...

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Is Your Sales Team Just Running with the Pack?

Is Your Sales Team Just Running with the Pack?

Let’s play “Would You Rather” for a moment. Say you want to take your sweetie for a weekend getaway to a new destination. You see two ads in a magazine for two separate hotels that just opened in that destination. Hotel A showcases its guestroom in its ad. Maybe the...

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Crank It Up

Crank It Up

Summer is here! School is letting out, and the next few months mean sun, splashing, backyard BBQs, and of course, the summer vacation. In honor of that annual car trip to the beach, the lake, or wherever you might be headed, I’ve put together a little playlist of my...

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With Thanks and Gratitude

Today is my official last day as Director of Marketing for Wild Dunes Resort in Charleston, SC. After ten years of marketing campaigns, collateral, new creative, fam trips, video and photo shoots, re-branding, marketing and PR plans, weekly revenue meetings, resort...

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Spring Break Got Your Guests Down?

Basking in the sun with a book and a beverage while the kids splash around in the pool. Hitting the links. Hitting the courts. Getting outside in the sunshine period. Spring Break is a welcomed and much-anticipated reprieve from winter’s harsh weather. Well, Spring...

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Leaving Las Vegas

Leaving Las Vegas

I’m at the end of a three day digital travel conference in Vegas, and I’ve been schooled.   Travel companies of all sizes are doing some pretty cool new things to increase online conversion using both experience personalization and best practices from the retail...

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I have a tool for that.

I have a tool for that.

When I think about the changes in hospitality marketing over the last ten years or so, the first thing that comes to mind is the need for immediacy and the way marketers have had to adapt to this need. I should tell you now, I don’t typically sit around thinking about...

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Spark-ly Evening

Spark-ly Evening

Charleston is oozing with creativity and marketing talent. And why not? The city is buzzing with growth. With new restaurants popping up everywhere, the growth of the digital corridor and the boon of economic development in general, everyone wants to live and work...

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Feel Good Monday

This morning, when I got up to the drive-thru window at a coffee shop I go to pretty regularly, the clerk told me that my coffee had been paid for by the woman in the car ahead of me - she comes in from time to time and likes to pay it forward. This completely made my...

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Thank You for Visiting

I was in New York last week for an industry conference. It’s one that I’ve attended for a few years now, and the trip is usually my one and only trip to NY each year. I wasn’t able to get out that much this time – a couple of dinners out with friends was about all,...

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Comfy as a Chicken Dinner

My first blog post. Pressure’s on. And I’ll be honest with you, I’ve got nothing. I’m not much of a talker in the first place, so I’m going to be making an effort to update here regularly. But if you stick around, I promise to keep it up. I will say, I find myself...

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