We are spiraling, trying to catch our breath. Just days ago, I gave advice to hotels on making the most of marketing to fight diminished demand, but with many hotels and resorts forced to suspend operations, that advice is already pretty much out the window. Whether...
The travel industry is reeling from cancellations being attributed to fears surrounding coronavirus. To help offset some of the lost revenue, I’ve put together a few marketing tips to help hoteliers drive immediate leisure bookings. 1. Use your data to get...
Hoodie? Check Rain boots? Check Dutch Brothers non-fat grande latte? Check I’m road-tripping up to Seattle this February 19-21 to teach independent hotel junkies how to drive more direct bookings using their marketing arsenals. Check out the full “official”...
Posada Margherita, a boutique hotel and restaurant in the heart of Tulum, Mexico, has eight charming, Italian villa-style rooms. While the hotel has enjoyed great succes during their almost twenty years in business, they have recently found themselves in a changing...
Fifteen years in the business will get you a lot of friends – many I rarely get to hang out with so much these days. So when Mike Medsker and I discovered we’d be in the same city at the same time, we decided to get together and talk a little shop. I first...
