Photo Shoot Flex: Tips for Shooting During Covid

Photo Shoot Flex: Tips for Shooting During Covid

We are building major muscle. I’m talking full-on, UFC-type training is happening right now across the industry.  Tasks that were once easy – or at least easy in the sense that you’d done it a million times and knew how to stave off potential challenges that...
Marketing for Future Post-Covid Guests

Marketing for Future Post-Covid Guests

Industry leaders, including our own Andressa Chapman, took part in a first for the hospitality industry on April 30th– a fully virtual industry conference. Hosted by Long Live Lodging, the LodgingStream conference provided for panel discussions on several timely...
Pick Up Report: SoCal Resort Re-Launch

Pick Up Report: SoCal Resort Re-Launch

The Coachella Valley and Indian Wells are home to some of the best tennis tournaments and music festivals in the States. Part of greater Palm Springs, the area is also home to some legendary resorts that have been around since the golden age of Hollywood. We were...
Pick Up Report: Tulum

Pick Up Report: Tulum

Posada Margherita, a boutique hotel and restaurant in the heart of Tulum, Mexico, has eight charming, Italian villa-style rooms. While the hotel has enjoyed great success during their almost twenty years in business, they have recently found themselves in a changing...
Dispelling Rev Mgt + Mkt Myths with Mike Medsker

Dispelling Rev Mgt + Mkt Myths with Mike Medsker

Fifteen years in the business will get you a lot of friends – many I rarely get to hang out with so much these days. So when Mike Medsker and I discovered we’d be in the same city at the same time, we decided to get together and talk a little shop. I first...
Pick Up Report: Seattle

Pick Up Report: Seattle

What do you do if your Revenue Management effort is in high gear, but you’re not hitting your revenue goals and your website stats are off? You get a fresh set of eyes on the digital effort. Such was the case for Hotel Andra in downtown Seattle. Fed up with not...
Pick Up Report: Savannah

Pick Up Report: Savannah

It’s not often that I find myself supporting a group sales team beyond the normal marketing support – collateral development, digital support, etc – but that’s exactly how my last project shook out. MakeReady is new on the hotel management scene. With a tidy...