We are building major muscle. I’m talking full-on, UFC-type training is happening right now across the industry. Tasks that were once easy – or at least easy in the sense that you’d done it a million times and knew how to stave off potential challenges that...
Industry leaders, including our own Andressa Chapman, took part in a first for the hospitality industry on April 30th– a fully virtual industry conference. Hosted by Long Live Lodging, the LodgingStream conference provided for panel discussions on several timely...
The Coachella Valley and Indian Wells are home to some of the best tennis tournaments and music festivals in the States. Part of greater Palm Springs, the area is also home to some legendary resorts that have been around since the golden age of Hollywood. We were...
We are spiraling, trying to catch our breath. Just days ago, I gave advice to hotels on making the most of marketing to fight diminished demand, but with many hotels and resorts forced to suspend operations, that advice is already pretty much out the window. Whether...
The travel industry is reeling from cancellations being attributed to fears surrounding coronavirus. To help offset some of the lost revenue, I’ve put together a few marketing tips to help hoteliers drive immediate leisure bookings. 1. Use your data to get...
Hoodie? Check Rain boots? Check Dutch Brothers non-fat grande latte? Check I’m road-tripping up to Seattle this February 19-21 to teach independent hotel junkies how to drive more direct bookings using their marketing arsenals. Check out the full “official”...
Posada Margherita, a boutique hotel and restaurant in the heart of Tulum, Mexico, has eight charming, Italian villa-style rooms. While the hotel has enjoyed great success during their almost twenty years in business, they have recently found themselves in a changing...
Fifteen years in the business will get you a lot of friends – many I rarely get to hang out with so much these days. So when Mike Medsker and I discovered we’d be in the same city at the same time, we decided to get together and talk a little shop. I first...
What do you do if your Revenue Management effort is in high gear, but you’re not hitting your revenue goals and your website stats are off? You get a fresh set of eyes on the digital effort. Such was the case for Hotel Andra in downtown Seattle. Fed up with not...
It’s not often that I find myself supporting a group sales team beyond the normal marketing support – collateral development, digital support, etc – but that’s exactly how my last project shook out. MakeReady is new on the hotel management scene. With a tidy...
New Year’s Eve is still three months away, but to make the most of the revenue opportunity it can bring, property teams need to jump into action now. Here’s where to start. Set goals at different levels. Maybe your team’s goal is to increase market share in Total...
Giddyup! I’m tickled to be a presenter at the 2018 HSMAI Revenue Optimization Conference in Houston June 19-20, speaking on the topic of Closing the Marketing Gaps for Performance Optimization: It’s a match made in heaven, so why aren’t more hotel management...
