Boutique hotels. Destination resorts.

Everything in between.



Prior to founding Trigger, I spent 10 exciting and rewarding years immersed in marketing and developing initiatives for a diverse collection of properties across the US.

I have worked with mixed-use properties, resorts, urban hotels and conference centers. Below is a snapshot of what I love doing and a few accomplishments I’m pretty proud of. 

  • Developing and executing integrated marketing campaigns using an optimal mix of marketing and distribution channels proven to drive revenue
  • Assisting in the launch of new properties in gateway cities
  • Transitioning existing properties into a portfolio
  • Opening new accommodations and amenities within existing properties
  • Developing tools to support group sales and catering team efforts
  • Supporting operations teams with programs that drive onsite revenue and promote guest service
  • Post-renovation rebranding projects
  • Multi-lingual marketing campaign development and management
  • Event marketing for resorts to drive both Room and Food and Beverage revenue
  • Due diligence projects to assess for areas of opportunity in both 1. potential revenue gains and 2. marketing budget cost containment in order to hit NOI