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Boutique hotels. Destination resorts.

Everything in between.

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Experience

Prior to founding Trigger, I spent 10 exciting and rewarding years immersed in marketing and developing initiatives for a diverse collection of properties across the US.

I have worked with mixed-use properties, resorts, urban hotels and conference centers. Below is a snapshot of what I love doing and a few accomplishments I’m pretty proud of. 


  • Developing and executing integrated marketing campaigns using an optimal mix of marketing and distribution channels proven to drive revenue
  • Assisting in the launch of new properties in gateway cities
  • Transitioning existing properties into a portfolio
  • Opening new accommodations and amenities within existing properties
  • Developing tools to support group sales and catering team efforts
  • Supporting operations teams with programs that drive onsite revenue and promote guest service
  • Post-renovation rebranding projects
  • Multi-lingual marketing campaign development and management
  • Event marketing for resorts to drive both Room and Food and Beverage revenue
  • Due diligence projects to assess for areas of opportunity in both 1. potential revenue gains and 2. marketing budget cost containment in order to hit NOI
  • 4 years successfully running my own company, Trigger Hotel Marketing, providing marketing services to hotels and resorts
  • 10 years before that marketing properties for Destination Hotels (now part of Two Roads Hospitality), a leading independent lifestyle hotel management company
  • Named among the “Top 25 Most Extraordinary Minds in Sales and Marketing” by Hospitality Sales & Marketing Association International (HSMAI)
  • Named “Marketer of the Year” by the American Marketing Association – Charleston, SC Chapter
  • Published in The Journal of Digital & Social Media Marketing,  Brand Quarterly, and Evolving Dynamics for Revenue Management (in production as of May 2018)
  • Regular speaker at industry marketing conferences and universities
  • Worked in markets across the US and Mexico, including Charleston, SC; New York; Miami; Washington, DC; Washington State; Stowe; Chicago; San Antonio; Los Angeles; San Jose; San Diego;  San Francisco; Los Cabos; Playa Del Carmen, and Zihuatanejo